Legal 2019-04-25T16:19:27+01:00

Privacy Policy

The following is for guidance only and does not affect the Terms & Conditions.

Spirit Fires Ltd are committed to protecting your privacy. We use the information we collect about you to administer your account, promote goods and services to you, and for market research purposes only. We are committed to keeping your confidential information exactly that – confidential.

Please read on for more details about our privacy policy.



When you interact with us or we interact with you in relation to our products and services, you may provide us with or we may obtain personal information about you, such as the following:

• Contact and identity details: information that allows us to contact you directly such as your name, email address, telephone number, addresses, details of availability.
• Purchase details and requirements: details of the products or services you have asked us to provide to you, details relating to any goods you are asking us to repair or replace and any associated repair or replacement options selected or other instructions and decisions made by you in relation to our products or services;
• Financial and business information: bank accounts, credit/debit card details, payment and receipt details, refund or credit details and details of payment transactions with you, buying group details, details regarding your business;
• Records of your interactions with us: such as any enquiries or complaints you make, telephone conversations, letters and other correspondence (including e-mail) and your usage of our website.
• Online account information: use of and movements through our online portal, IP addresses, user names and other IT system identifying information;
• Responses to any feedback forms, surveys or competitions: we keep records of any responses you give us;
• Your marketing preferences: so that we know whether and how we should contact you.



We will not collect, store and use the following “special categories” of more sensitive personal information regarding you:

• Information about your race or ethnicity, religious beliefs, sexual orientation and political opinions;
• Information about your trade union memberships;
• Information about your health, including any medical condition, health and sickness records, medical records and health professional information and disability information; and
• Biometric information about you, for example fingerprints, retina scans.

We will also generally not collect, store and use any criminal records information in relation to you. If we do collect any criminal records information, we do not currently rely on consent as a basis for processing criminal records information.



We will collect personal information from a number of sources. These include the following:

• Directly from you: from yourself, when you use our website, make a claim, make a complaint, contact us by phone, email or communicate with us directly in some other way.
• Third parties authorised by you: a family member or someone else authorised by you.
• Advisors: either advisors appointed by you, for example legal advisors, or advisors appointed by us.
• Our website: provides us with information about how you use it and the devices that you use to connect to our website.
• Providers of information: which may include credit reference agencies, private investigators, Companies House and other web platforms.
• Sub-contractors: such as our couriers, import/export agents, shippers, service sub-contractors, payment processors;

We will also collect additional personal information throughout the period of the services and/or products we provide.

If you are providing information regarding other individuals to us, it is your responsibility to ensure that you have the right to provide the information to us.

If you are providing us with details about your own customers they have a right to know and to be aware of what personal information we hold about them, how we collect it and how we use and may share that information. Please share either this privacy notice with them or make sure they are covered by your privacy notice.

They also have the same rights as set out in the “Your rights in relation to personal information” section below to the extent that we are a controller of their information.



The table below describes the main purposes for which we process your personal information, the categories of your information involved and our lawful basis for being able to do this.

Purpose Personal information used Lawful basis

To enable us to provide our services or products to you or the organisation you work for


All the personal information we collect This is necessary to fulfil our contract with you We have a legitimate interest in fulfilling our contracts with organisations
Make payments to and receive  payments from you or the organisation you work for Transaction and payment information This is necessary to fulfil our contract with you We have a legitimate interest in fulfilling our contracts with organisations

Marketing to you our services or products which may be of potential interest to you or the organisation you work for

Name, personal contact details and other identifiers, and marketing preferences

We have a legitimate interest in marketing our services to you in order to make new sales

You may have requested that we send to you details of certain products and/or services

To manage our business and internal reporting

All the personal information we collect about you

We have a legitimate interest to ensure that we operate efficiently and manage our business properly

To be able to manage and perform our contract with you

To deal with enquiries, complaints and other communications from you and dealing with legal disputes involving you or the organisation you work for

All the personal information we collect about you

We have a legitimate interest to ensure that we operate efficiently and deal with any enquiries, complaints or other communications

We have a legitimate interest to ensure that all legal claims are managed effectively

For the purposes of staff training All the personal information we collect including audio recordings. We have a legitimate interest to improve the service we provide
To perform credit checks Contact details and payment information. We have a legitimate interest in ensuring we are likely to be paid for our products or services

To provide you with and update our customer portal and/or website access and for the purposes of ensuring the security of our systems and our information including preventing unauthorised access to our computer and electronic communications systems and preventing malicious software distribution.

Online account information and your usage of our website.

We have a legitimate business in ensuring our systems are secure. To be able to manage and perform our contract with you. We have a legitimate interest in fulfilling our contracts with organisations

To conduct data analytics studies and customer satisfaction surveys to review, and better understand our customer, retention, attrition and satisfaction levels.

Our client records and any information you provide in response to our client  satisfaction surveys.

We have a legitimate interest in order to improve as a business.

For the purpose of complying with any legal and regulatory requirements.

All the personal information we collect about you.

We have a legal obligation to comply with legal requirements and we have a legitimate interest in complying with any regulatory requirements.

Storage of records relating to you and also records relating to our business.

All the personal information we collect about you.

To be able to manage and fulfil our contract with you, we may have a legal and/or regulatory obligation to do so and we also have a legitimate interest to keep proper records.

For some of your personal information you will have a legal, contractual or other requirement or obligation for you to provide us with your personal information.  If you do not provide us with the requested personal information we may not be able to properly perform our contract with you or comply with legal obligations.  For other personal information, whilst you may not be under an obligation to provide it to us, if you do not provide it then we may not be able to properly perform our services for you.

You should be aware that it is not a condition of any contract with us that you agree to any request for consent from us and we do not usually rely on consent as a basis for processing your personal information.  However if we have asked you for consent, and you have given us your consent to use your personal information, you have the right to withdraw this consent at any time, which you may do by contacting us as described on the Contact Us Page.

Please note however that the withdrawal of your consent will not affect any use of the data made before you withdrew your consent and we may still be entitled to hold and process the relevant personal information to the extent that we are entitled to do so on bases other than your consent.  Withdrawing consent may also have the same effects as not providing the information in the first place, for example we may no longer be able to provide or carry out certain activities.



We share personal information with the following parties:

• Any party approved by you: for example family members.
• Credit reference agencies.
• Companies in the same group of companies as us: for the purpose of providing services or products to you.
• Other service providers to our business and advisors: third party banks, administration and IT services and other service providers. All our third-party service providers are required to take appropriate security measures to protect your personal information.
• Advisors: either advisors appointed by you, for example legal advisors, or advisors appointed by us.
• Purchasers of our business: buyers or perspective buyers to whom we may sell or negotiate to sell our business.
• Sub-contractors: such as our couriers, import/export agents, shippers, service sub-contractors, payment processors and other sub-contractors.
• The Government, government bodies or our regulators: where we are required to do so by law or to assist with their investigations or initiatives, for example HMRC or the Information Commissioner’s Office.
• Police, law enforcement and security services: to assist with the investigation and prevention of crime and the protection of national security.
We do not disclose personal information to anyone else except as set out above unless we have your consent or we are legally obliged to do so. We do not sell, rent or trade your data.



Email, post, telephone and SMS marketing: from time to time, we may contact you by email, post, telephone or SMS with information about products or services we believe you may be interested in.

We will only send marketing messages to you in accordance with the marketing preferences you set when you create your account or that you or the organisation you represent have purchased similar services or goods from us previously or you ask us to send you the information.

You can then let us know at any time that you do not wish to receive marketing messages by sending an email to us at info@cvo.co.uk or by using the by using the details set out on the Contact Us page. You can also unsubscribe from our marketing by clicking on the unsubscribe link in any written marketing messages we send to you or letting us know during any telephone call.



The personal information we collect may be transferred to and stored in countries outside of the UK and the European Union. Some of these jurisdictions require different levels of protection in respect of personal information and, in certain instances, the laws in those countries may be less protective than the jurisdiction you are typically resident in. We will take all reasonable steps to ensure that your personal information is only used in accordance with this privacy notice and applicable data protection laws and is respected and kept secure and where a third part processes your data on our behalf we will put in place appropriate safeguards as required under data protection laws. For further details please contact us by using the details set out in the “Contacting us” section below.

Our staff and other individuals working for us may in limited circumstances access personal information outside of the UK and European Union if they are on holiday or working abroad outside of the UK or European Union. If they do so they will be using our security measures and will be subject to their arrangements with us which are subject to English Law and the same legal protections that would apply to accessing personal data within the UK.

In limited circumstances the people to whom we may disclose personal information as mentioned in the section “Who we share your personal information with” above may be located outside of the UK and European Union. In these cases we will impose any legally required protections to the personal information as required by law before it is disclosed.

If you require more details on the arrangements for any of the above then please contact us using the details on the Contact us page.



The duration for which we retain your personal information will differ depending on the type of information and the reason why we collected it from you. However, in some cases personal information may be retained on a long term basis: for example, personal information that we need to retain for legal purposes will normally be retained in accordance with usual commercial practice and regulatory requirements. Generally, where there is no legal requirement, we retain all physical and electronic records for a period of approximately 7 years following the end of our customer relationship with you or the organisation you work for because this is the limitation period for claims related to breach of contract. The exceptions to this general rule are:

• Where you or the organisation you work for have not yet become a customer and we are only engaged in marketing to you, we will retain your details for a period of 7 years since our last interaction, unless you or the organisation you work for later becomes a customer; and

• Audio recordings will generally be retained for approximately 90 days and then overwritten or deleted, unless required for any reason.

It is important to ensure that the personal information we hold about you is accurate and up-to-date, and you should let us know if anything changes, for example if you move home or change your phone number or email address. Alternatively, you can contact us by using the details set out in the “Contacting us” section..



We invest heavily in new R&D to create new and exciting products for our customers. We will prosecute, to the full extent of the law, and recover all damages, from anyone found copying our designs and infringing our Trademarks. All our Designs are Design Registered, We own a large number of Trademarks, For details please contact 01325-327221.

Technical Files

The Specification Sheets shown on this web site remain the property of Spirit Fires Limited. Specification Sheets are provided to allow customers to check dimensions and technical requirements. Specification sheets must not be copied or distributed without the permission of Spirit Fires Limited.

Online Sales

We will not allow any Company to advertise or sell our fires online. We will not allow anyone to display our images online without prior agreement. Use of images on a web site is chargeable at a rate of £100/year per image. All CVO products and images must reference the CVO Product name and Company Logo

CVO Image Rights

The images on this web site remain the property of Spirit Fires Limited. Any images presented in CVO promotional material remain the property of Spirit Fires Limited. Use of our images is restricted to written authority by Spirit Fires Limited. To request permission to use any of our images please contact our head office on 01325-327221.


In Summary

What information do we collect?

When you register with Spirit Fires Ltd we will collect your e-mail address. We may also keep a record of which products and services you are interested in. We also monitor traffic patterns and site use.
When you order, we need to know your name, e-mail address, delivery address, credit or debit card number and expiry date. This enables us to process and fulfil your orders and to notify you in the event of any queries.  We also request your telephone number, which allows us to contact you urgently if there is a problem with your order. We will communicate with you by e-mail, telephone or letter.

When you enter a competition or prize draw, we may ask for your name, address, and e-mail address so that we can administer the contest and notify winners. We may also ask for further information for our marketing records.

How do we use the information?

At Spirit Fires Ltd the information we collect about you is to make sure that the information or offers that we send you are relevant to you – we don’t want to waste your time by sending you information or offers which you will not find interesting or relevant.  We may use the information we collect to occasionally notify you about important functionality changes to our web site, new  products and special offers.  We will not sell, rent, share, trade or give away without your permission any information we hold about you. We also use this information to contact you directly regarding the goods or services you have enquired about.

Your rights

You have a right to ask for a copy of the information we hold on you and to have any inaccuracies corrected

Your consent

By using our Site and providing your contact information, you consent to the collection, processing and use of this information by Spirit Fires Ltd.


Any changes to our privacy policy will be posted on this page so that you are always aware of what information we collect, how we use it and under what circumstances we disclose it.


We do use ‘cookies’ which are small pieces of information that are stored on your computer’s hard drive by your browser. These allow Spirit Fires Ltd to recognise you and to provide features to make your use of the Site easier. Most browsers allow the cookie function to be turned off. If you want to know how to do this look at the help menu on your browser

Further information

We are completely committed to protecting your privacy. If you have any comments or queries about our privacy policy, please e-mail us at info@cvo.co.uk as we value your opinions.

For further information regarding all aspects of Spirit Fires Ltd with customers please see our full Terms and Conditions.

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